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Customers
AGL Energy Limited 28
Customer experience
Energy efficiency and renewable energy
products and services
Helping our customers save energy is core to AGL’s
retail strategy. In an environment of rising prices and a
carbon constrained future, reducing energy consumption
is of increasing importance to both our residential and
our business customers. AGL is committed to assisting
our customers to ‘live smarter’, by providing simple,
affordable solutions to help them reduce energy use,
manage their household budgets and enhance comfort
levels within their homes.
In October 2011, AGL launched two market-leading websites, AGL
Smarter Living Centre and AGL Smarter Living Store, in response
to customers asking for solutions to improve energy efficiency in
their homes and businesses. Now combined into one website, AGL
SmarterLiving brings together all of AGL’s energy efficiency products,
services and packages in one place to provide consumers with simple,
personalised advice and practical solutions to reduce energy use.
Energy efficiency
AGL met all of its regulated targets under the Victorian, South
Australian and New South Wales state-based energy efficiency
schemes, with the exception of AGL Sales Pty Ltd which fell short
of its priority group electricity licence target in South Australia
1
.
In the 2011 calendar year, 708,746 tCO
2
e have been abated through
AGL’s energy efficiency activities for residential households
2
. This
abatement was created from installations such as energy saving light
bulbs, low-flow showerheads and energy efficient hot water systems.
In the same period, 2,586 household audits and assessments have
been completed for concession card holders to meet the targets
specified under the South Australian energy efficiency scheme.
AGL has also taken a leadership role in improving the energy
efficiency performance of business customers. AGL has a team of
more than 150 people across South Australia, Victoria, New South
Wales, Queensland and the Australian Capital Territory who identify,
evaluate and implement energy efficiency and embedded generation
projects for business customers.
AGL is currently working towards offering an energy reporting
service that will assist our customers to better understand and
manage their energy use, while providing practical solutions
to manage their energy consumption.
Green products
The Government-administered GreenPower™ program enables
retailers to provide customers with electricity that is sourced from
new renewable energy that is in addition to mandatory purchases
required under the 20% Renewable Energy Target. Accredited
GreenPower can only be produced from approved renewable
generation facilities built after January 1997. AGL has been a
participant in GreenPower since official accreditation commenced
in 2001. AGL offers a suite of GreenPower products for residential
customers, allowing them to choose a product that meets
their needs.
During the 12 months to 31 December 2011, AGL’s sale of
GreenPower accredited electricity was 287,360 MWh, an increase
of 52.5% compared to the prior corresponding period. This increase
is largely due to the acquisition of a number of business customers,
many of which are government entities.
Rooftop solar photovoltaic (PV)
Following AGL’s purchase of Eko Energy at the beginning of the
financial year, the business was rebranded to AGL Solar and
experienced significant growth through its integration with AGL.
Major accomplishments for AGL Solar included the implementation
of improved IT systems and the rapid expansion of our sales and
installation capabilities. During FY2012, AGL installed 3,588 roof-
top solar PV systems at Australian homes and businesses, equating
to 8,378 kW of installed capacity.
AGL Solar demonstrates our commitment to distributed
generation and energy services, which are essential components
of providing the energy solutions of tomorrow for our customers
and communities.
AGL economists have had research published assessing the social
equity of mandated feed-in tariffs for solar PV in Australia. The
articles, published in the journal
Economic Analysis and Policy
,
established that the effective burden of funding mandated feed-in
tariffs was highest on low-income energy consumers. Accordingly,
AGL supported winding back feed-in tariffs to improve the social
equity of this renewable energy policy. The research is available
on AGL’s Sustainability blog, aglblog.com.au.
Notes
1 Note that, pursuant to the relevant regulations, the shortfall amount has been
added to AGL’s tCO
2
e reduction target for the 2012 compliance year.
2 For the state-based energy efficiency schemes, the regulatory compliance year
is managed on a calendar year basis, hence the reason figures in this section are
reported per calendar year, rather than per financial year.
AGL GreenPower and renewable energy supply contracts
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
GWh
2,000
1,500
1,000
500
0
Legend
GreenPower sales
Forecast GreenPower sales
Long-term customer renewable
energy supply contracts
Forecast long-term customer
renewable energy supply
contracts