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Sustainability Performance Report 2012
Community contribution
Contributing to the communities in which AGL operates
and the communities in which AGL employees live and
work brings benefits to both AGL and the community.
Communities benefit from the receipt of in-kind and financial
support, and AGL and its people benefit through improvements to
employee engagement that can come from Employee Volunteering
and Employee Giving initiatives and from strengthening relationships
with the community.
AGL not only contributes to the community through a variety
of localised initiatives in the regions where it operates (discussed
previously), but also contributes to the wider community through
AGL’s Corporate Citizenship program,
Energy for Life
AGL is committed to rigorous measurement and reporting of
its community investments and moving towards a target of
social return on investment for our community contributions.
This approach is embodied in AGL’s public reporting and our evidence
based approach to the development of our strategic partnerships.
This year, AGL has applied the same framework to its community
investments as in the previous year, breaking down community
contributions by charitable cause (i.e. social welfare, environment,
emergency relief, health or other), as well as by motivation for
investment (i.e. charitable donation, community investment or
commercial initiative).
AGL also breaks down its community contribution according to
the three
Energy for Life
program areas (Employee Volunteering,
Employee Giving and strategic partnerships), as well as the support
provided to the local community through the AGL Hallett, Oaklands
and Macarthur Wind Farm Community Funds, other local community
initiatives, contributions arising from key brand sponsorships, and
charitable donations.
In recognition of the contribution employees make to AGL’s level
of total community investment, a key measure of success and
engagement with the
Energy for Life
program is the value of the
community contribution arising from employee participation in
Employee Volunteering and Employee Giving initiatives, reported
annually (page 45).
Vision for community contribution:
AGL’s vision is to have social
return on investment measured, and at target levels.
The success of AGL’s community contribution is influenced
by engaging employees in the Employee Volunteering and Employee
Giving initiatives, and by developing strategic charitable programs
and partnerships that leverage the skills and strengths of AGL and
its employees. This integrated approach has been developed to
strengthen long-term relationships between our employees and our
charity partners.